Privacy Policy

Etailify Technologies Private Limited ("Niyantr", "we", "us", or "our") operates the Niyantr Commerce OS platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

1. Information We Collect

Information You Provide

• Account Information: Name, email address, phone number, and business details when you create an account.
• Store Information: Business name, address, GST/tax identifiers, bank account details, and KYC documents.
• Communications: Messages, feedback, and support requests you send to us.

Information Collected Automatically

• Usage Data: Pages visited, features used, actions taken, timestamps, and session duration.
• Device Information: Browser type, operating system, device identifiers, and IP address.
• Cookies & Tracking: We use cookies and similar technologies to maintain sessions and improve our services.

Information from Third Parties

• Payment processors (transaction status, not full card details).
• Shipping and logistics partners (delivery status, address verification).
• Analytics providers (aggregated usage trends).

2. How We Use Your Information

• Provide, operate, and maintain the Niyantr platform.
• Process transactions and manage your store operations.
• Send transactional communications (order confirmations, shipping updates).
• Improve our platform through analytics and insights.
• Detect and prevent fraud, abuse, and security threats.
• Comply with legal obligations and enforce our terms.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service Providers: Cloud hosting, payment processing, shipping, and analytics partners who process data on our behalf.
• Business Partners: When you integrate third-party services through our platform.
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

4. Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest, access controls, and regular security audits. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes such as fraud prevention and dispute resolution.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict certain processing activities.
• Data portability — receive your data in a structured format.
• Withdraw consent where processing is based on consent.

To exercise these rights, contact us at [email protected].

7. Cookies

We use essential cookies to operate the platform and optional analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings.

8. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected].